Apr 13, 2022
In How does it work?
Between the capture of leads and the final conversion, there is a stage of inbound marketing that is sometimes not given the importance it deserves: lead nurturing . And yet, it depends on her whether the strategy is successful or whether the leads that have cost so much to get disappear along the way. Lead nurturing is, in short, a fundamental step in the inbound strategy. For this reason, I want to explain what it consists of, actions and tips to improve conversion. Let's go there! Do you want to fully understand the Inbound individual email list Marketing of the future? Click here and register for free in our complete training to develop a global strategy that will help you attract and convert users into customers. Inbound-marketing-actions-to-convert-in-the-nurturing-phase What exactly is lead nurturing? Within the inbound marketing methodology, lead nurturing is the process of preparing and accompanying leads throughout the purchase cycle, offering them content, actions and interactions that can range from the most general (informative articles) to direct incentives for the sale. The selected stimulus will depend on the moment of the cycle in which the lead is. On many occasions, lead nurturing is based on a series of automated communication flows , for example, a series of emails that are sent in a specific order and frequency. Therefore, marketing automation is usually one of the pillars of lead nurturing. Lead nurturing In order to carry out an effective lead nurturing strategy, it is essential to rely on a complementary tool, lead scoring . Lead scoring is a process that is responsible for measuring the potential