Apr 12, 2022
In Plant problem
to attract more vegetable markets to settle in this platform system. This logic is very similar to the logic of Taobao in the early years. In the early days, B-end small merchants were the main business, and then there was Tmall. For merchants, the advantage is that they can get support from Ele. me in terms of digitization, supply chain, distribution, traffic, etc. But on the other hand, it is bound to give up a large part of the autonomous traffic, that is, the control of private domain traffic. Meituan grocery shopping and Hema are both self-operated models. Among them, Meituan Maicai and Meituan's sms marketing service strategy with "eating" as the core have achieved synergy, and Hema's "big four" layout is a community-based exploration and natural extension of the Hema Fresh Store model. The self-operated model is more conducive to quality control, coupled with its own distribution service system, the synergy value between businesses is constantly expanding. However, self-support means that the model is heavy. But in this way, Meituan can deeply integrate the industry chain in terms of catering, covering the whole chain of services from upstream fresh ingredients, midstream catering, downstream takeaway, in-store catering, and home delivery, etc. Things can run more efficiently at each node.