Do not send multiple versions to the same people. You need to monitor the results of the e-mails and see which are the most and least successful. Once you have identified the most successful e-mails you will want to see what is similar about them so you can pinpoint what is working best. This information should help you make your final e-mail to be distributed to the remainder of your list. 6) How email list Often Do You Test? You do not have to test every e-mail message you plan to send but you will want to test the most important ones or the e-mail messages that will be the basis your overall Internet marketing strategy.
Take the time to test different e-mail messages and you will benefit with a higher conversion rate which is the key to succeeding with an e-mail marketing campaign. There are so many e-mail marketing companies on the Internet it is hard to choose which one to select for your e-marketing campaigns. A review of the several companies using selected criteria of services provided to you and other companies was developed to base this selection of the top
The criteria used included: Cost for services Ease of use Availability of a variety of templates for beginners Auto-responders for customers that sign up Opt-in and Opt-out forms Follow-up messages to customer that open e-mails Analytical data available, such as: bounce rate, open rate, non-open rate, click through rates, etc. E-mail database ease of use Using the above criteria and other factors, the following 5 companies were chosen as the top e-mail marketing companies (no particular order): Aweber Communications - their core service is e-mail newsletters, automatic follow up messages, and auto-responders to automate marketing for businesses.